Monday, August 24, 2020
Arc of Justice Essay Example for Free
Circular segment of Justice Essay Circular segment of Justice by Kevin Boyle does significantly more than tell a record of an occurrence in 1920s Detroit, it goes further into the issues of individuals inside the city just as the city itself. The story centers around Ossian Sweet, a man from a modest community called Bartow, Florida whose guardians sent him up north so he could get an opportunity to make a big deal about himself, which he did. This, in any case, didn't change the way that he was a dark man living in mid twentieth century America, and moved into the city of Detroit which was known to be the most isolated city in the United States (p. 44) Boyle dives into the individual existence of Sweet, just as the lives of individuals around him-high contrast to give the peruser an unmistakable, reasonable part of how life resembled in 1920s Detroit. The start of the novel delineates Sweetââ¬â¢s change from a nation kid in Florida to an exceptional effective specialist in the bustling city of Detroit. At the negligible age of thirteen, Ossian was sent from the little homestead his folks Henry and Dora had to the school in Ohio by the name of Wilberforce. There Ossian started his learning on a grounds that was currently where close as significantly financed as the white universities like Harvard. From that point he proceeded onward to Howard University, where Ossian got an eye opener about himself just as the issues with race. At the point when he started his instructing in Harvard in the late 1910s, the race riots were a steady danger, and by living in Washington DC, Ossian got the chance to see a great deal of it.
Saturday, August 22, 2020
Business Chp free essay sample
Conversation Questions 1. How does the American Marketing Association characterize showcasing? In what manner would marketers be able to convey an incentive to their clients over the long haul? Showcasing is the action, set of establishments, and procedures for making, conveying, conveying, and trading contributions that have an incentive for clients, customers, accomplices, and society on the loose. (Affirmed October 2007) http://www. marketingpower. com/aboutama/pages/definitionofmarketing. aspx I couldnââ¬â¢t find on the book site the elective page for 137 2. What are the four various types of utility that advertisers can give? Give a case of an item that conveys each sort of utility. Advertisers can give structure, time, spot and possession: Chipotle gives structure, 24 7 advantageous stores offer time, Starbucks gives place helpfully everywhere and most presently have drive-through, and Barnes and Noble,s furnishes fulfillment to most shoppers with well disposed administrations gave productively. 3. What are the key classifications of nontraditional showcasing? Do you anticipate that these territories should develop throughout the following decade? Why or why not? The key classes are individuals, spot, occasion, and thought promoting. We will compose a custom paper test on Business Chp or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I do in spite of the fact that the economy is down motion pictures stars and the rich that are in the open eye in many cases despite everything bolster this non benefit promoting by giving yet in addition show up in their plugs and stand up to support the showcasing and ordinarily do it for nothing. 4. How has promoting developed after some time? How have recent developments, financial matters and culture affected contemplating showcasing? Advertising has advanced after some time particularly with what their emphasis was on, it went from item to being generally critical to offering to showcasing to not the fundamental center being relationship. The promoting idea is a way of thinking that makes consumer loyalty now and later on the focal point of the whole association. It is completely founded on relationship to now keep up faithful clients that will make your organization a triumph paying little mind to monetary occasions. 5. What are the key qualities of a high potential objective market? Is the greatest objective market consistently the best, why or why not? The key attributes are size, productivity, openness and constrained rivalry. I donââ¬â¢t believe that greatest market is consistently the best, rather a littler market with the goal that you can concentrate on what is progressively significant and have the option to give better assistance in this way keeping your clients. 6. What are the various approaches to fragment a buyer showcase? Does it bode well to utilize more than one division variable? Why or why not? Various approaches to section a market would be socioeconomics, geographics, psychographics, and conduct. I imagine that it bodes well to concentrate on only one fragment as opposed to utilize more than one it would be increasingly fruitful for the organization. 7. Depict the four components of the advertising blend. What jobs does every component play in conveying an incentive to clients? The item procedure ranges from brand name to item picture to bundle configuration to administration to ensure to item advancement and that's just the beginning; estimating technique must permit your costs to be reasonable comparative with the advantages of your item and must factor in rivalry; appropriation is the objective to convey your item to the ideal individuals in the correct amounts, at the opportune time and the ideal spot; and advancement methodology incorporates all the manners in which that advertisers impart about their items. 8. What are the five key components of the promoting condition? In what manner would marketers be able to remain side by side of changes in every region? The five measurements are: serious, monetary, social/social, innovative, and political/lawful. The way that they can remain side by side of the progressions would be natural checking as a key apparatus to gather data from sources. 9. Diagram the means in the customer dynamic procedure. In what capacity can the advertiser impact each progression? The means in the purchaser dynamic procedure would be the need acknowledgment, data search, and assessment of choices, buy choices and post buy conduct. The advertiser can impact each progression by social individual and mental. 10. What are the key contrasts among essential and auxiliary research? Analyze the advantages and disadvantages of each. Essential information is new information that advertisers arrange just because, will in general be increasingly costly, altered to address your issues, new information, nobody else has it, while auxiliary information is existing information that advertisers assemble or buy, will in general be lower cost, may not meet your particular needs, every now and again obsolete, and accessible to your rivals.
Sunday, July 19, 2020
Diels Alder Reaction Lab Report Sample Essay
Diels Alder Reaction Lab Report Sample Essay The synthesis is carried out with the participation of dienes where the two double bonds are separated by not more than one simple bond (conjugated diene). For example, the butadiene is CH2 = CH-CH = CH2. The second component is the olefin X-CH = CH-X (the compound with one double bond) that usually contains some additional groups of X (X-carbonyl, carboxyl, nitro group, etc.) that activate the olefin double bond and it easily enters diene synthesis as a result. The essence of diene synthesis is that three double bonds of two compounds participating in the reaction are revealed with the subsequent closure and the formation of new bonds. Thus, the original system had three double bonds, and as a result, a cyclic compound with one double bond is formed. Since only the rearrangement of the bonds takes place in this process, the by-products are not formed. The most effective variant of the diene is realized in the case when a compound containing two diene fragments is taken as a starting material. For example, there can be two cyclopentadienyl rings connected by a flexible hydrocarbon bridge (CH2) n-. The second component is the olefin as in the previous example. One of the cyclopentadienyl rings thatâs playing the role of the diene component, reacts with the olefin strictly according to the diene synthesis scheme. A single multiple bond appears in the upper cyclic fragment of the formed molecule. Consequently, it is now an olefinic component. In the lower part there is an unpreserved diene component, the cyclopentadienyl ring. They can also react further according to the scheme of diene synthesis. The result is a connection containing only one multiple link in the lower cyclic fragment. Therefore, it is an olefin that can react in the same way with the next molecule of the starting diene. A reaction that has passed in one part of the molecule makes it possible for it to flow in another part and to allow the whole chain repeating itself. This reaction has been called dominoes as it resembles a situation where one falling bone causes the fall of a neighboring one. In the transitional state of the coordinated process, a common system of delocalized molecular orbitals is formed, and the consideration of such processes within the framework of the concepts of localized bonds proves to be of little value. Understanding the mechanisms of these reactions became possible only with a broad introduction of quantum mechanical concepts in the organic chemistry. At the same time, a considerable progress was made in the theoretical study of these processes, and reactions of this type are currently being investigated very intensively. A detailed examination of all types of coordinated processes, as well as various theoretical approaches to their description are beyond the scope of this essay. The diels alder reaction is widely used in organic chemistry for the synthesis of cyclic and polycyclic compounds, as well as a method for the analytical determination of dienes.
Thursday, May 21, 2020
Wednesday, May 6, 2020
The Lottery And The Possibility Of Evil By Shirley Jackson
Literary devices are defined as techniques used by writers that help establish a special effect in their works. Various literary devices can be used to not only to convey a certain tone or mood in a piece of writing, but also in some cases add a unique and unexpected twist to a seemingly ordinary story. Shirley Jackson, the author of short stories ââ¬Å"The Lotteryâ⬠and ââ¬Å"The Possibility of Evilâ⬠, uses both imagery and diction to establish a calm mood in the beginning of her stories; however, the usage of different types of irony at later points in the story makes both endings unique. The author uses diction in the beginning of both ââ¬Å"The Lotteryâ⬠as well as ââ¬ËThe Possibility of Evilâ⬠to establish a normal and somewhat peaceful mood. Residentsâ⬠¦show more contentâ⬠¦Little does the reader know that the stones being collected by the children would be used to stone an innocent woman to death in the end of the story. Similar to how the auth or used diction to establish mood, she used imagery as well. Although the towns in the stories are not what they seem, the authorââ¬â¢s use of imagery helps the reader to imagine a quaint and beautiful town. Imagery is used in ââ¬Å"The Possibility of Evilâ⬠to give the reader the impression that Ms. Strangeworth as well as the town she lives in are completely ordinary. Jackson explains, ââ¬Å"The sun was shining, the air was fresh and clear after the nightââ¬â¢s heavy rain, and everything...looked washed and brightâ⬠(Jackson, 1). Through the use of imagery, the reader can imagine a warm summer day in the small town. The author also uses the same device when describing Ms. Strangeworth. ââ¬Å"Miss Strangeworth told the tourists, with a pretty little dimple showing by her lipâ⬠(Jackson, 1). Imagery is used in a similar way in ââ¬Å"The Lotteryâ⬠. The day the lottery takes place is described as a clear, warm, and fresh summer day. The flowers we blossom ing and the grass was a rich green color. The dresses worn by many of the women are worn down and old, meaning that they are ordinary women and many of them are mothers. Though the author uses imagery and diction similarly,Show MoreRelatedThe Possibility Of Evil, And The Lottery, By Shirley Jackson1102 Words à |à 5 Pagesteaches the main character a lesson, or the reader themselves. Jackson acts as a master of literary devices, as she navigates the reader through intense scenes that evoke an emotional response to the experiences of the main character. In the short stories, ââ¬Å"The Possibility of Evilâ⬠and ââ¬Å"The Lotteryâ⬠by Shirley Jackson, she used the same three literary devices to grasp the readerââ¬â¢s attention from beginning to end. In ââ¬Å"The Possibility of Evilâ⬠Miss Adela Strangeworth caused a stir by sending anonymousRead MoreExamples Of The Possibility Of Evil In The Lottery By Shirley Jackson818 Words à |à 4 Pagesnot everything is as if it seems. In Shirley Jacksonââ¬â¢s short stories, ââ¬ËThe Possibility of Evilâ⬠and ââ¬Å"The Lotteryâ⬠, Jackson uses specific literary devices in each story. In each short story, everything seems to be normal and typical until the hidden secrets are revealed. Jacksonââ¬â¢s uses irony, mood and theme for a better understanding of the two short stories. First Jackson presents use with irony in both short stories but with different meanings. In ââ¬Å"The Lotteryâ⬠Tessie, daughter of Bill HutchinsonRead MoreThe Lottery By Shirley Jackson Analysis784 Words à |à 4 Pagesoutcomes. Throughout her short stories, ââ¬Å"The Lotteryâ⬠and ââ¬Å"The Possibility of Evilâ⬠, Shirley Jackson shocks readers with her unthinkable plot twists. During both stories, they begin very peaceful and calm but as you near the end, your view of both readings completely change. Throughout ââ¬Å"The Lotteryâ⬠if you win the lottery that year you will be sacrificed, which no one would believe would happen as the title has a positive connotation; also, ââ¬Å"The Possibility of Evilâ⬠starts out with a nice older woman enjoyingRead More Shirley Jacksons The Lottery 946 Words à |à 4 PagesShirley Jackson is said to be one of the most ââ¬Å"brilliant and influential authors of the twentieth century.â⬠ââ¬Å"Her fiction writ ing is some of the most important to come out of the American literary canon.â⬠(http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some books. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one really knows if she was serious while practicing witchcraftRead MoreThe Lottery By Shirley Jackson934 Words à |à 4 Pagesââ¬Å"The Lotteryâ⬠by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. ââ¬Å"The Lotteryâ⬠is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in ââ¬Å"The Lotteryâ⬠are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreWinning the Lottery Equals Death in Shirley Jackson, The Lottery786 Words à |à 4 PagesTo win a lottery should be an exciting and joyful thing, but in ââ¬Å"The Lotteryâ⬠created by Shirley Jackson, winning the lottery in the story would be the most unfortunate thing for everyone as it equals to death. ââ¬Å"The Lotteryâ⬠is a tradition to pick a scapegoat, it has been carried out in the village for a very long time and it is a part of life for everyone. No one wants to question the tradition as they believe that it would help them to having a great harvest. A Third person narrator tells theRead MoreTradition Stays Put in The Lottery by Shirley Jackson1053 Words à |à 4 PagesTradition Stays Put Easily regarded as one of Americaââ¬â¢s most beloved short stories, ââ¬Å"The Lottery,â⬠by Shirley Jackson, leaves readers with excitement and perhaps a small sense of doubt. Doubt could be an aspect of the readerââ¬â¢s mind due to the gory fact of the cultural tradition in the small farming town of the story. Shirley Jacksonââ¬â¢s ââ¬Å"The Lotteryâ⬠displays the theme of unwavering ritualistic tradition and symbolism. This means the village is unable to move past their tradition while symbolismRead More The Lottery Essay811 Words à |à 4 Pagesword lottery, you probably think of winning a large sum of money before being stoned to death. quot; The Lotteryquot; by Shirley Jackson brings this horrible idea to life. While the overall mood of the story depicts a typical day in a small rural town, through great use of imagery and irony, one is set up for an unusual ending. Shirley Jackson uses the element of surprise. The way of the story ends is unlike anyone could predict. nbsp;nbsp;nbsp;nbsp;nbsp;The main object of The Lottery is theRead MoreCritical Criticism Of The Lottery1448 Words à |à 6 PagesSherleyââ¬â¢s Jackson short story, ââ¬Å"The Lotteryâ⬠tells the story of villagers that hold a terrible lottery tradition every year. Even though the story begins with the audiences with a bad close to the community by competing in a crisis tradition on a very important day, and at the end with a death of the ââ¬Å"winnerâ⬠by stoning the person that leads to s discussions between the people, and continued to be revise in modern days (Jackson). The ââ¬Å"theory that based on the critical perspective of the story onRead MoreSymbolism Of The Lottery By Shirley Jackson1577 Words à |à 7 PagesShirley Jackson s The Lottery , is a story that is filled with symbolism. The author uses symbolism to help her represent human nature as tainted, no matter how pure one thinks of himself or herself, or how pure their environment may seem to be. The story is very effective in raising many questions about the pointless nature of humanity regarding tradition and violence. The Lottery clearly expresses Jackson s feelings concerning mankind?s evil nature hiding behind traditions and rituals
Eligibility Rules Free Essays
An eligibility rule for the Salvation Army is all applicants to have to have children under 18 living with them. HACK does not require you to have children, however, you do need to have a referral from another non-profit organizations. Another eye difference between the two agencies would be the criminal back ground check. We will write a custom essay sample on Eligibility Rules or any similar topic only for you Order Now The Salvation Army specifies ââ¬Å"anyone convicted of a felony, violent offence or sexual offence will not be accepted into the program. â⬠(testosterone, 2014). Whereas HACK_A merely mentions that they will conduct a background check. The biggest difference between the two is that the Salvation Army is very specific with their requirements. For example, they do not accept anyone who is not practicing sobriety, or at least been sober for 12 months, and requires proof. They also require all children to be enrolled in school, but do not accept home schooling as a form of school. The HACK_A does not mention sobriety as a part of their eligibility rules. A similarity between both agencies would be they both provide services to help the participants achieve the ultimate goal of becoming independent, and maintaining a permanent living situation. Also, both agencies mention that participants must meet the low income guidelines. However, HACK mentions their applicants have to meet the very low income guidelines which is listed as $28,550 according to their link (1 person). Whereas, the Salvation Army has heir income requirements listed as low income. How to cite Eligibility Rules, Papers
Sunday, April 26, 2020
Sophistication Essays - Films, Willard, Loneliness,
Sophistication Sophistication, an intriguing story by Sherwood Anderson, is written about George Willard and his lonely journey into manhood. He is a small town boy from Ohio who is discouraged by the lack of direction in his life. When he reached the age of 18, he began to see himself as just another soul to live and die. Willard realizes that unless he does something to change the course that his life is taking, he will never be a great man in anyone's eyes. More than anything else, he needs someone to know what he was going through, and understand how he felt. There is a time in the life of every boy when he for the first time takes the backward view of life. Perhaps that is the moment when he crossed the line into manhood. I think this one sentence is the essence of what Anderson is trying to communicate throughout the story. As George Willard looks at his meaningless life and his bleak surroundings, fresh ideas, new ambitions, oppressing sorrows, and lonely thoughts play with his mind, trying desperately to overcome him. He likens the transition into sophistication to a deep mood that takes over. It sweeps over his whole being and completely encompasses all of his thoughts and actions. George Willard realizes and aches over the time limitations placed on his ambition. He knows death is inevitable and he is taunted by its gloomy calling. He intends to journey to a major city and get a job at a newspaper. He hopes that his feelings of immaturity will be erased by his importance there. Although it isn't much, it is vital to him that he finds something to be remembered and admired for. George Willard has an intense craving to be different than other men. He wants to amount to something more than every other small town farmer's son. He has a need to prove himself to everyone so that he is given the recognition that he feels he deserves. One of the reasons that he wants this so badly was because the woman that he understands most fully is out of his class division. She is a college student with wealthy parents. Although he isn't on the right ring of the social ladder, George cannot suppress his feelings for her. Anderson states that at the moment George Willard came into sophistication is when his mind turned to her. Helen White is the only woman he longs for. Helen is a beautiful girl with all the necessary attributes to find a good husband. However, her mother doesn't believe that anyone from a small town is good enough for her daughter. Suitors from other towns and cities are invited by her mother to visit. They intend for Helen to fall for one of the men that her parents find appropriate for her to be seen with. If George Willard never amounts to anything, then he will never be granted permission to court her. George Willard had never really talked to Helen with the intention of seeking her hand. The feelings that they have are unspoken. He is conscious of the long-lasting impression that she casts upon him and the dignity that she possesses. He is acutely aware of her graceful yet significant presence and he longs for her closeness. They both need the other to feel and understand the changes that are taking place within their souls and minds. In understanding each other, they join together to take the final step into adulthood. Their ability to sit and communicate without saying a word is a sure sign of growing up. Their thoughts have taken a transformation so that they now look at the world with a more knowledgeable and worldly view. George and Helen are changing and growing into sophisticated adults. At the same time, they are merely on the verge of adulthood and have an occasional tendency to slip back into the playful innocence of youth. They are caught somewhere in an animal-kind of world that only evolves with time. In the company of another adult who understands, loneliness is banished but somehow deepened at the same time. It is like a security blanket. George knows that she is there to
Wednesday, March 18, 2020
How to Write an Autobiography Essay - Paperell.com
How to Write an Autobiography Essay How to Write an Autobiography Essay A lot of interesting essay categories exist for students to try their hands on. Writing is an essential aspect of many subjects,à it sharpens yourà thinking skills and ability to put personal views into written form.One such essay types is known as an autobiography. It is defined as a written piece about peopleà done byà themselves. Writing an autobiography essayà should not be confused with the same action carried out towards a biography. A simple way to explain the difference between both essay types is found by comparing their definitions.A biography is the history of a person written by another person. An autobiography, however, is the ââ¬Ëstory of a personââ¬â¢s life, written by that same individual from his own perspectiveââ¬â¢. This means that in an autobiography college essay, for instance, the students areà writing about themselevesà and the occurrences in theirà life based on how theyà experienced them.In this short article, we would be looking at the features used to define a good autobiography, and how best to structure it.Every academic task has one structure or the other, set by the subject teacher. These structures need to be followed because the grading system for those tasks is based on them. The first thing one would want to research is how to write a good intro for an essay. This is very crucial to note; a good essay piece is easily perceived from the quality of its introductory statements.You could start by mentioning the mid-details of a particular event that marked a turning moment in your life, then weave the text to match up to those details and conclude by explaining how those events affected your present-day life.Itââ¬â¢s important to keep the focus on yourself,à the autobiography loses the ââ¬Ëautoââ¬â¢ part of its relevance when a sizeable part of the focus is on someone else.Autobiography Essay OutlineGenerally speaking, a good autobiography essay outlineà should reflect the following sections :Starting remarksMain bodyEnding remarksIntroductionThe introductory part is where many students collide head-on with their first challenge how to start an autobiography essay. This is mostly because many of these learners are accustomed to writing about other people more than themselves. It is a norm to be asked to draft down details about a prominent person in history. Hence they are lost when asked to write about themselves.You could start by recalling a day that had the positive impact on your life, or a time you made your parents proud of having you as their child. You could equally recall an embarrassing event that made you take one stand or the other. Mid-life occurrences are a good way to start because they create suspense; thus the reader is forced to keep reading in order to ââ¬Ëconnect the dotsââ¬â¢ of the story.BodyThe body would most likely consist of details like your birth date, location, your position in the family. Certain twists can be added to how you grew up, your parents and their principles, funny habitsà and perks. However, you need to keep in mind ââ¬â if you started a plot mid-way in the first section, you need to weave the main text such that the plot is brought to completion in this section,à it should not spill over into concluding remarks.ConclusionEvery autobiography essay formatà would have a conclusion as its final part. The conclusion can be based more on current happenings, and how the previous happenings have influenced you presently ââ¬â probably a perception changed, or a new habit was formed. Itââ¬â¢s essential to wrap up the story here, not to begin another sub-story within the ending remarks.Additional tipsBe realistic. Penning your own biography doesnââ¬â¢t need you to be hyperbolic i.e. if it didnââ¬â¢t happen, it shouldnââ¬â¢t be mentioned.Should you use any quotes to reflect phases of your life, get in touch with an amiable annotated bibliography writing service where you will be guid ed on the proper way to cite your sources.
Monday, March 2, 2020
Joes Monologue From Great Expectations
Joe's Monologue From Great Expectations The novel Great Expectations by Charles Dickens is filled with memorable characters from all sorts of economic classes. Joe Gargery is a blacksmith and the brother-in-law of the novels main character, Pip. Pips life begins humbly, but due to some amazing circumstances, he acquires a fortune from a mysterious benefactor. Pips young life changes from that of an apprentice blacksmith to a gentleman, one who can afford to idly spend his time (and money) in Londons high society. Context of Joes Monologue In the monologue below, Joe has just paid a brief visit to see Pip in London. However, he plans to return to the country because the city life and its social complications do not suit him. In his touching farewell speech, he shows a keen self-awareness and an understanding of societys expectations. Although this monologue is taken from the actual novel, there have been many stage adaptations of ââ¬â¹Great Expectations. The following speech is ideal for actors playing an age range between early 30s and late 50s. Joe Gargerys Monologue From Great Expectations Pip, dear old chap, life is made of ever so many partings welded together, as I may say, and one mans a blacksmith, and ones a whitesmith, and ones a goldsmith, and ones a coppersmith. Diwisions among such must come, and must be met as they come. If theres been any fault at all to-day, its mine. You and me is not two figures to be together in London; nor yet anywheres else but what is private, and beknown, and understood among friends. It aint that I am proud, but that I want to be right, as you shall never see me no more in these clothes. Im wrong in these clothes. Im wrong out of the forge, the kitchen, or off th meshes. You wont find half so much fault in me if you think of me in my forge dress, with my hammer in my hand, or even my pipe. You wont find half so much fault in me if, supposing as you should ever wish to see me, you come and put your head in at the forge window and see Joe the blacksmith, there, at the old anvil, in the old burnt apron, sticking to the old work. Im aw ful dull, but I hope Ive beat out something nigh the rights of this at last. And so GOD bless you, dear old Pip, old chap, GOD bless you!
Saturday, February 15, 2020
Marketing Assignment Example | Topics and Well Written Essays - 500 words
Marketing - Assignment Example 1. Most Important Marketing Component A proper and complete Marketing plan consists of all the components as they complement each other and together have a direct impact on the productââ¬â¢s performance in the market. Amongst every component, Promotion can be considered as the most important component of the marketing mix as it actually drives the consumersââ¬â¢ purchase decisions as put by Kyambalesa, (2000) in his bookà Marketing in the 21st Century: Concepts, Challenges, and Imperatives. Promotions are the only way through which the consumers can be made aware of any brand and the values which it promises to deliver. By using a full 3600 advertising campaign with strong brand activation campaigns, a company can ensure that the customers are fully aware of the offering which will directly result into sales and revenue for the company (Egan, 2007). 2. Component of Marketing Plan: Importance of Implementation and Controls As explained by Egan, (2007) in his bookà Marketing communications, promotional campaigns are the strongest mode of communication between a marketer and the consumer. A strong promotional campaign is of no value to the company and the brand is it is not accurately and effectively implemented.
Sunday, February 2, 2020
Media of age group Research Paper Example | Topics and Well Written Essays - 250 words
Media of age group - Research Paper Example Social media is now more suitable for advertising for age group of 18-24, because young adults spend their time on surfing internet. The site also make easy to promote ads as compare to newspaper through Twitter and Facebook. In future, it can be easy yet powerful way for an organizational to produce and dispense a social newsletter on the fly. Now a dayââ¬â¢s journalism is taking a beating during this downswing. Interwoven throughout our daily lives, media intimate their messages into our consciousness at every turn. The power of pro social programming can be so strong, Livingstone ads, that even fierce content when portrayed realistically and in the context of outcomes, it can be beneficial. Websites and Email are far and away should be the highest-priority marketing tactics for small businesses. By a survey younger age group, 92% said websites and social media are among their most important tools, with 85% also putting media in that
Friday, January 24, 2020
Pipilotti Rist and Virtual Utopia Essay -- Art
Within new media, there exists the desire and possibility to produce new effects upon the viewer, to grant new experiences. Pipilotti Rist seeks the creation of virtual utopias within the limitations of the video medium in installations such as her recent work at the Museum of Modern Art, Pour Your Body Out (7354 Cubic Meters) in 2009. The work transforms the typically bare atrium of the Museum of Modern Art into an active environment, where a reciprocal relationship between the viewer and the projection can take place. Communication between viewers also forms an essential component in the work; discourse becomes the mediator in the spectatorââ¬â¢s relationship to the imagery. The formal characteristics of the work are crucial in their produced effect upon the audience. It is a four panel screen landscape, whose size of 7354 cubic meters is made referent in the title. Despite its monumental size, the work does not function as an oppressive weapon but rather a positive force, one that is able to free us from our inhibitions. Rist frequently experiments with the various ways in which video can be projected onto surfaces. Though she does not push the technical boundaries of the video medium medium, she nonetheless pushes the limits within video projection. Requiring seven different projectors to be linked seamlessly, her work is a technical achievement for this feat alone. A large circular couch occupies the center of the exhibition space. Its shape is meant to be reminiscent of the human iris, but also bring to mind the iris of the camera as well. The camera is presented as a living eye in her work, capable of bending and twisting, contorting reality in its own light. It is at the same time a sensuous device, one that exp... ...eing an artwork. Works Cited Bickers, Patricia. Caressing SPACE. Art Monthly no. 350 (October 2011): 1-4. Art Full Text (H.W. Wilson), EBSCOhost (accessed May 28, 2012). Harris, Jane. "Psychedelic, baby: an interview with Pipilotti Rist." Art Journal 59, no. 4 (December 15, 2000): 68-79. Art Full Text (H.W. Wilson), EBSCOhost (accessed May 28, 2012). Hayden, Malin Hedlin. "Pipilotti Rist. Gravity, Be My Friend." Konsthistorisk Tidskrift 77, no. 3 (January 2, 2008): 200-207. Art Full Text (H.W. Wilson), EBSCOhost (accessed May 28, 2012). Iles, Chrissie. You are a Queen: The Selfless Spaces of Pipilotti Rist. Pipilotti Rist:Eyeball Massage. Edited by Stephanie Rosenthal. London, UK: Hayward Publishing, 2011. Rosenthal, Stephanie. Be My Friend!. Pipilotti Rist:Eyeball Massage. Edited by Stephanie Rosenthal. London, UK: Hayward Publishing, 2011.
Thursday, January 16, 2020
Analysis of two Commercial Brands of Bleaching Solution Essay
Objective To determine the concentrations of the active ingredients in 2 commercial bleaches. Introduction Sodium hypochlorite is usually found in bleaching solutions. It is the active ingredient of bleaching solutions. It bleaches by oxidation. When it is added to dye, the following reaction occurs: ClO- + dye ââ¬âââ¬âââ¬âââ¬âââ¬â-> Cl- + (dye + O) If the oxidized form of the dye is colorless, then the color of the dye would fade away. In the presence of acid, the hypochlorite ions from the bleaching solution reacts with the iodine ions from potassium iodide in the following way: ClO- + 2I- + 2H+ ââ¬âââ¬âââ¬â>I2 + H2O + Cl- When sodium thiosulphate solution is added into this reacted solution, a further reaction occurs: I2 + 2S2O32- ââ¬âââ¬âââ¬âââ¬âââ¬â>2I- + S4O62- This reaction could be used in titration to find out the number of moles of thiosulphate ions, thus the concentration of hypochlorite ions in the bleaching solution. Procedure 1. 10 cm3 of Kao Bleach was pipette into a volumetric flask. Distilled water was added until the meniscus reaches the graduation point. 2. 25 cm3 of the titrated bleach was pipette into a conical flask. About 10 cm3 of potassium iodide and dilute sulphuric acid was added into the conical flask. 3. The solution was titrated with sodium thiosulphate solution until the brown colour of the iodine fades. 4. Starch solution was added into the conical flask, and the solution was further titrated until the dark-brown colour of the starch-iodine complex turns to colourless. The volume of sodium thiosulphate solution required to reach the end point was recorded. 5. Steps 1 to 4 were repeated 3 more times. 6. Steps 1 to 5 were repeated using Clorox Bleach. Data and Calculation Molarity of standard Na2S2O3 solution = 0.05182M Brand A: Kao Price: $11.9/ 1500ml Trial 1 2 3 Final reading/cm3 26.8 23.1 25.7 26.0 Initial reading/ cm3 4.1 0.4 2.9 3.2 Volume of Na2S2O3 22.7 22.7 22.8 22.8
Wednesday, January 8, 2020
The Nazis And The Nazi War Essay - 938 Words
The Nazis, throughout their control of Germany, attempted to rid themselves of what they considered weak in their army. Weakness to them was any sort of free thinking, defiance, mercy, and anything they deemed inferior to their ideals. To drive their army to rid their idea of weak, the Nazis provoked emotions of shame and fear in those associated with weakness. Which can be seen in Education for Death: The Making of the Nazi when Hans is just a child in a Hitler Youth school and answer what he felt about a fox eating a rabbit. When Hans says ââ¬Å"thee poor rabbitâ⬠he is then promptly yelled at and sent to sit in the corner while wearing a dunce cap. This humiliation along with his peerââ¬â¢s answers of ââ¬Å"the world belongs to the strongâ⬠¦the rabbit was a coward and deserved to dieâ⬠(Geronimi, Education for Death) influenced Hans into hating the rabbit for being weak. These instilled ideas of weakness in the German children led them to attempt and weed out th e weak by putting them through humiliation or death. All the Light We Cannot See displays the Nazi ideal of driving out the weak during Wernerââ¬â¢s time at the training school. While Werner was attending, there was periodic checks by the schoolmaster asking who was the weakest in their group. During so, schoolmasterââ¬â¢s would says ââ¬Å"Just as we ask you to each drive the weakness from your own bodies, so you must also learn to drive the weaknesses from the corpsâ⬠(Doerr 168). The schoolmaster presents just how important strength is to theShow MoreRelatedThe Neo Nazis And The Nazi War Essay1387 Words à |à 6 PagesNationalsozialistiche Deutsche Arbeiterpartei, or the National Socialist German Workerââ¬â¢s Party, which was shortened to Nazi. (Marrs 21). Nazi is a term synonymous with evil in our time, and what it stands for casts a long shadow over what is arguably the darkest times in modern history. Now seen as little more than one of the many modern white sup remacist movements, the Neo-Nazis, one might find it little more than conspiracy theory to claim that the United States of America is a repackaged NationalRead MoreNazi Germany And The Nazi War1396 Words à |à 6 Pageslighthearted issue when few American-made movies characterize Nazi Germany as actual people and instead dehumanize them. The Germans are nearly always shown in a negative light when in reality fewer than 40% of Germans voted for Hitler when he was elected. Furthermore, even fewer Germans knew about the Holocaust during the war. Most films inevitably depict all Germans as a single force hellbent on killing every Jewish person at whatever cost. World War II films such as Inglorious Basterds that dehumanizeRead MoreNazi Germany And The Nazi War11227 Words à |à 45 Pageswith American boys, a German boy during the 1930ââ¬â¢s, also had hopes and dreams of an optimistic future. It were these dreams which provided them courage and loyalty too. However, their optimism did not come from within their own imaginations. The Nazi government provided those hopes and dreams through forced indoctrination. In the 1930ââ¬â¢s, membership of teenage boys in the Hitler Youth (Hitler Jugend or HJ) was highly encouraged. The German government promised parents that after graduation, thereRead MoreThe Holocaust And The Nazi War1011 Words à |à 5 Pagespersecution also murder 6 Million Jews by the Nazi regimes. holocaust is also a Greek word meaning ââ¬Å"Sacrifice by Fireâ⬠. The Nazi came in power in Germany in January 1933. They all believed that Germans was ââ¬Å"Superiorâ⬠and that the Jews, were also alien threating to call German racial community. In 1933, The Jewish population of Europe they all stood over nine million. The Jews lived in the countries that Nazi Germany would occupy of the influence during World War 2. In 1945, Germans they killed nearly twoRead MoreThe Rise Of The Nazi War931 Words à |à 4 PagesWhen the Hitler came into power in 1933, the future of minority groups looked grim. The Nazis first eliminated majority of the Gypsies and Jewish populatio n, but these werenââ¬â¢t the only groups. Touting to create an utopia consisting only of the pure German blood, the Nazis began to exploit other groups such as the homosexuals, and the disabled. These groups were mass murdered. Unlike them, the ââ¬Å"asocialsâ⬠, ââ¬Å"habitual criminalsâ⬠, Afro-Germans and foreign workers were not mass murdered but intimidatedRead MoreGermany And The Nazi War1918 Words à |à 8 Pagesanyone that differs should be eliminated.8 The fact that it wasnââ¬â¢t only one individual with this view is astonishing, but the power the Nazis and Hitler had is what got all the support into thinking this way. When thinking about Germany and how they treated the situation, it is hard not to think what would have happened if the people of Germany stood up against the Nazis when they began to make laws (Nuremberg laws) that were enforced to discriminate against the Jews.9 Some say that if these early lawsRead MoreThe During The Nazi War Essay2221 Words à |à 9 Pages Over the course of the two days on November 9th and 10th in 1938 the Nazi Reign seized the Jewish life and greatly impacted Jewish life for the years to come. Kristallnacht, also known as ââ¬Å"the Night of Broken Glassâ⬠, primarily stood for the Nazi party destructing Jewish lifestyles. The Nazi Regime burned down the Synagogues, destructed schools and businesses. Also Kristallnacht implemented the Nuremberg laws and the beginning of concentration camps. Kristallnacht was a significant event that ledRead MoreThe War Of The Nazi Party1371 Words à |à 6 Pagesinvolved in the international coffee trade after college, spending much time in Scadinavia. He joined the Nazi Party in 1932 but later drifted away from the movement. However, in 1939 the Foreign Ministry appointed him the German maritime attachà © stationed in Copenhagen, responsible for coordinating commercial shipping between the two countries. As he had previously worked in Denmark before the war, his knowledge o f Danish affairs and their language made him a valuable asset. When Best arrived inRead MoreThe War On Nazi Germany Essay1782 Words à |à 8 Pages- Two days after Britain and France declared war on Nazi Germany, on the 3rd of September 1939, President Roosevelt issued a proclamation of neutrality and ordered the suspension of munitions sales to all ââ¬Å"belligerentsâ⬠(nations involved in war.) This included its ââ¬Å"alliesâ⬠the British and the French, as they were counted as ââ¬Å"belligerentâ⬠nations. - Roosevelt did not expect Americans to remain emotionally neutral in regards to the conflict. Roosevelt knew that the only way the British and FrenchRead MoreAnti Semitism And The Nazi War1666 Words à |à 7 Pagesgenocide. This resentment boomed in Germany when Hitler accused the Jews of being backstabbers that caused their defeat in WWI. A powerful combination of the incredibly long lasting anti-semitism, scapegoating of the Jews, and the establishment of the Nazi Party alongside Hitlerââ¬â¢s rise to power resulted in a rapid transformation from an emerging democracy into a genocidal, fascist dictatorship. What it means to view Jews as ââ¬Å"otherâ⬠is essentially us versus them ââ¬â us Christians and them Jews. In 1144
Tuesday, December 31, 2019
Essay about Suicide in Hamlet - 1448 Words
In Shakespeareââ¬â¢s Hamlet, suicide is treated differently on the aspects of religion, morals, and philosophical views. Suicide is the act of deliberately killing yourself in contrary to your own best interests. In todayââ¬â¢s society suicide is highly looked down upon. But Shakespeare used suicide and violence in almost all of his most popular plays. Many of his tragedies used the element of suicide, some accomplished, others merely contemplated. Shakespeare used suicide as a dramatic device. A characterââ¬â¢s suicide could promote a wide range of emotions: horror, condemnation to pity, and even respect. Some of his suicides could even take titles like the noble soldier, the violated woman, and star-crossed lovers. In Othello, Othello see suicide asâ⬠¦show more contentâ⬠¦During the Renaissance, the discovery of some of these ancient texts was a main spur for the ideas that followed the Renaissance. Most of the Renaissance intellectuals generally affirmed with the i deas of the church about suicide. In Shakespeareââ¬â¢s time suicide had become a paradoxical issue. On one side of the matter it carried the medieval Christian associations of shame and despair. On the other side it was seen as a noble and courageous act in the growing Renaissance tradition. In Hamlet the Christian view of suicide is best played out at Opheliaââ¬â¢s funeral. Her ceremony is very perfunctory and she can only be buried in consecrated grounds, grudgingly because of Opheliaââ¬â¢s high connections. Instead Shakespeareââ¬â¢s plays pity his characters problems which drive them to commit suicide and some approval for their courage. Hamlet has a reluctance to commit suicide because of his religion that he believes in. In his first soliloquy he states ââ¬Å"O, that this too too solid flesh would melt,/ Thaw, and resolve itself into a dew,/ or that the Everlasting had not fixed/ his canon ââ¬Ëgainst self slaughter.â⬠When he states that the ââ¬Å"Everlas ting had not fixed his canon against self slaughterâ⬠he wishes that God had not made it a law to not commit suicide. Hamlet is a Christian therefore if he were to take his own life it would be a sin against God. His soul would be condemned and he does not know what would come from the afterlife. We see this best inShow MoreRelatedEssay on Suicide in Hamlet1624 Words à |à 7 PagesWilliam Shakespeares Hamlet, suicide is an important and continuous theme throughout the play. Hamlet is the main character who contemplates the thought of suicide many different times throughout the play, since the murder of his father. Hamlet weighs the advantages of leaving his miserable life with the living, for possibly a better but unknown life with the dead. Hamlet seriously contemplates suicide, but decides against it, mainly because it is a mortal sin against God. Hamlet continues to sayRead MoreThe Significance of Suicide in Hamlet1525 Words à |à 7 PagesThe Significance of Suicide in Hamlet The concept of suicide is one that is greatly contemplated and discussed by Hamlet and other characters in William Shakespeares play. It can be seen through two of Hamlets soliloquies and his overall demeanor throughout the play. Hamlet has many issues that he must deal with such as the death of his father and the marriage of his uncle and mother. These two incidents led Hamlet to consider the extreme act of suicide to escape the fate that he had been bestowedRead MoreTheme Of Suicide In Hamlet1443 Words à |à 6 Pageslost, do not give up. Because if you choose suicide, you will never live to see it get worse, however, you also pass up the chance to see life get better. Suicide is an important, recurring theme in William Shakespeares, Hamlet, and it is a topic that Hamlet contemplates quite often throughout the play. Hamlet often goes back and forth between to be or not to be, but continues to believe that people although capable of suicide, choose to live. Hamlet is adamant that t he unknown, the inconclusivenessRead MoreHamlet- Suicide Essay2453 Words à |à 10 PagesWilliam Shakespeares Hamlet- Signifying Death Regardless of a persons age or literary preference it is undeniable that William Shakespeare had a flair for composing dramatic tragedies. Tragedy, when evident is a powerful underlining theme which portrays the qualities of the human capacity. In one of Shakespeares most brilliant plays, Hamlet, tragedy is portrayed through the protagonists constant contemplation of suicide. Shakespeare often alludes to powerful images of death by usingRead MoreThe Theme Of Suicide In Shakespeares Hamlet1190 Words à |à 5 PagesSuicide in Shakespeareââ¬â¢s time was a controversial issue. On one hand, it held the theme of Christians, who associated suicide with humiliation and disappointment. Someone who committed suicide would be denied a Christian burial in consecrated ground as further punishment. However, on the other hand, the growing Renaissance tradition saw suicide as a noble and courageous act. Someone who committe d suicide would be denied a ChristianRead MoreSuicide Soliloquy in Hamlet Essay1210 Words à |à 5 Pages William Shakespeare is a famous English playwright. His play Hamlet centers around Hamlets decision on how to seek revenge for his fatherââ¬â¢s death. However, Hamlet is unsure of what course of action he wants to take to exact his revenge. He discusses the idea of suicide as a possible option in his ââ¬Å"To be or not to beâ⬠soliloquy. In this soliloquy, Shakespeare uses metaphors, rhetorical questions, and repetition to express Hamletââ¬â¢s indecision regarding what he should do. Shakespeare uses metaphorsRead More Death and Suicide in Hamlet by William Shakespeare1100 Words à |à 5 PagesSuicide, originating from the Latin phrase sui cadere, ââ¬Å"to kill oneselfâ⬠, is one of the top leading causes of death worldwide. Every year, more than a million people commit suicide, successfully ending whatever feelings of despair, pressure, or suffering they felt when alive. Yet statistics show that the number of nonfatal suicide attempts exceeds that of actual completed suicides. Failed attempts of taking oneââ¬â¢s own life reveal the deep, undermining uncertainties humans have about death. Such inquiriesRead MoreWilliam Shakespeare s Hamlet - Suicide And Selfhood Essay1365 Words à |à 6 Pages ââ¬Å"This above all, to thine own self be trueâ⬠(Shakespeare 1.3.78)--suicide and selfhood: two issues that Hamlet ruminates on throughout Hamlet. Shakespeare reveals the connection between these two ideas through his references to Christianity throughout the play. By juxtaposing charactersââ¬â¢ treatment of suicide and murder--two equally grave sins in a world governed by Christian morals--Shakespeare presents suicide as the greater sin because it represents something worse: the annihilation of the selfRead MoreEssay about Suicide in William Shakespeares Hamlet2962 Words à |à 12 PagesSuicide in William Shakespeares Hamlet In two of his soliloquies, Hamlet questions whether life is worth living. With characteristic ambiguity and indecision, he wavers as he considers both the Christian and the classical perspectives on suicide. Much of the debate surrounding Shakespeareââ¬â¢s treatment of suicide in Hamlet develops from interpretations of those soliloquies. Focusing primarily on his most famous soliloquy at the start of act three, much critical debate has arisen over the subjectRead MoreWilliam Shakespeare s Hamlet - The Contemplation Of Suicide And Murder1941 Words à |à 8 PagesShakespeareââ¬â¢s Hamlet, the protagonist: Hamlet, contrasts the ideas of life and death to understand whether life is worth living with all the pain one must endure. Hamlet battles an internal struggle throughout the play to decide if suicide is the correct method to alleviate his hardship and dismay, or if he should face the daunting task of avenging his fatherââ¬â¢s death. The struggle Hamlet is faced with lead s him to debate suicide in his ââ¬Å"To be, or not to beâ⬠soliloquy. The contemplation of suicide and murder
Monday, December 23, 2019
Essay on National Defense A Political Perspective
National Defense: A Political Perspective nbsp;nbsp;nbsp;nbsp;nbsp;The defense of our nation has always been a strong issue throughout Americaââ¬â¢s political history. Although our nation has not existed a long period of time, our country has had to take up arms to make the world safe for democracy many times. Liberals and conservatives are also constantly up in arms over the issue of the best way to defend the country. nbsp;nbsp;nbsp;nbsp;nbsp;One of the foremost issues in the ongoing debate is that of a Ballistic Missile Defense program. The idea was first pitched during the tense period of the Cold War. Colin Powell, a prominent conservative, saw Missile Defense ââ¬Å"at the time the time not as a Utopian dream but as a useful way ofâ⬠¦show more contentâ⬠¦Concannon 2 The ââ¬Å"Star Warsâ⬠space based program especially has met with strong criticism from liberals throughout the last two decades, cited as being to costly to ever be an option for Missile Defense. Some liberals feel that the program is not unreasonable and feel that advanced testing should be considered as technology gets better every day. The issue is still very much unsettled though as ââ¬Å"Before the anti-terror campaign, the issue of missile defense was the single most important test of how the Bush administration would balance the new primacy of unfettered American self interest...â⬠(Keller 1). nbsp;nbsp;nbsp;nbsp;nbsp;Perhaps the most debated issue between Conservatives and Liberals in the area of national defense is that of the our defense budget. ââ¬Å"Military spending overall, which fell after the Cold War, is now budgeted to start climbing over the next five yearsâ⬠(Pemberton 2). Military spending was severely cut after the lack of necessity for it, but now the issue of military readiness comes into play. The budget of our nationââ¬â¢s military was designed to accommodate fighting and winning two major wars at once, but many conservatives feel that we are spread too thin to accomplish that. ââ¬Å"The angry and frustrated Republican response to Kosovo is caused, in part, by the presidentââ¬â¢s refusal to pay the cost of his military commitmentsâ⬠(Oââ¬â¢Beirne 1). During the first six years of hisShow MoreRelatedGender, Sex, And The Postnational Defense1539 Words à |à 7 PagesGENDER, SEX, AND THE POSTNATIONAL DEFENSE Militarism and Peacekeeping Annica Kronsell New York: Oxford University Press, 2012, In the book Gender, Sex, and the Postnational Defense Annica Kronsell is ââ¬Å"interested in exploring the potential defense and its gender implicationsâ⬠(3). Looking at cases in the European Union and Sweden through a constructivist approach to gender she challenges the mainstream perspectives of masculinity and militarism. In questioning ââ¬Å"whether the broader recognition ofRead MoreUnited States Southern Command ( Southcom ) Essay930 Words à |à 4 PagesSouthern Command (SOUTHCOM) has been working to build regional and interagency partnerships to ensure the continued stability of the Western Hemisphere and the forward defense of the U.S. homeland for more than fifty years. U.S. Southern Command is responsible to the Secretary of Defense and the President of the United States for national security interests through roughly one half of this hemisphere ââ¬â 31 countries, 16 dependencies and areas of special sovereignty, and approximately four hundred andRead MorePr eventing Delayss In The Aftermath Of Hurricane Katrina1299 Words à |à 6 Pagesfuture delays in domestic emergency response does not lie in removing legal protections of Americans, but in the education of political officials on the Posse Comitatus Act of 1878 regarding legal use of state and federal capabilities at their disposal and ensuring unity of effort through use of the Dual Status Commander as authorized by the implementation of the National Defense Authorization Act. PREVENTING DELAYS IN THE AFTERMATH OF KATRINA 3 The PosseRead MoreGermanys Current Cyber Strategy1564 Words à |à 7 Pageslocated in cyberspace and may determine and shape the future of all prospective battles and wars to come. In this paper, we will look at two separate countries, Belgium, and Russia, and examine what their cyber strategies are pertaining to warfare and defense or security, and current capabilities of these countries regarding cyber-attacks or warfare. We will also be looking at the potential risks these countries present to the United States and the best was the United States can defend against these potentialRead MoreFinland and Sweden on NATO Essay1421 Words à |à 6 Pagesjoined PfP in 1994. The nations choose to cooperate with NATO through PfP and other related mechanism. This is because joining PfP as opposed to NATO meant that the members remains neutral and do not commit to the NATO security guarantee and other defense policies of the nation. Pourchot, (1997, p.160) states that governments had advocat ed for joining PfP and cooperating with NATO because NATO was seen as to address security challenges, cooperating, engaging in peacekeeping and in the development ofRead MoreAmerica s Domestic Markets Against Foreign Traders1749 Words à |à 7 Pageswelfare consequences. The arguments for protectionism can be categorized into economic and non-economic. The economic arguments mostly focus on national welfare. On the other hand, arguments for non-economic protectionism are based on national interests. This paper evaluates the potential justifications for protectionism measures. Protectionism Improves National Welfare by Preventing International Price Discrimination Sometimes goods might be sold overseas at prices that are below their production costRead MorePrime Minister Of Denmark Essay1119 Words à |à 5 Pagesââ¬Å"Consequentialists have an easy answerâ⬠(Masse). ââ¬Å"As long as the politician advances the proverbial ââ¬Å"greater goodâ⬠then she is morally innocent, negative side effects be damnedâ⬠(Masse). Nyborgââ¬â¢s first real test of ethics begins with trying to pass her national budget bill when several members of the parliament are withdrawing their support because they feel she is choosing to use the budget bill to serve the poor in Africa over the poor in Denmark. The ejected politician is caught off guard during herRead MoreU.s. National Security Strategy1398 Words à |à 6 Pagesof his presidency, President Obama determined that increasing our strategic focus on the Asia-Pacific Region and rebalance our national power and resources toward this region. This shift from the war footing in Iraq and Afgh anistan to an increased peace and stability in East Asia was determined to be in the best national interests of the United States in the 2015 National Security Strategy. This strategic shift would have two major focus areas. First, the United States would focus on peace andRead MoreThe Civil Military Dialogue Is The Most Critical Component Of Strategic Art1400 Words à |à 6 Pagesrefers, focuses on the relationship between the political and military objectives, the motives that gave rise to them, and the effort to expend in their pursuit. In limited war, the political object may not provide a suitable military object as it would in the conquest of a province or the overthrow of a government. Rather, the military object must be one ââ¬Å"that will serve the political purpose and symbolize it in the peace negotiations.â⬠As the national interest in question moves from the vital toRead MoreThe Evolution of Federalism and Housing Policy Essay1452 Words à |à 6 Pagesthat the political theory of Federalism would generate, and the subsequent evolution of federalism that would follow. The Framers of the Constitution never planned for the federal government to be directly involved with the general welfare of people living within the United States beyond ensuring for a national defense and the creation of a national economy (Wills, 1982). As debatable as this issue was in 1787 and 1788, the subject is still controversial today, and has spawned political factions
Sunday, December 15, 2019
Mosquitoes Free Essays
string(61) " in control she brings the interaction to an immediate halt\." William Faulknerââ¬â¢s Mosquitoes is a roman à clef featuring some of the people and locations Faulkner encountered while staying in New Orleans as a young writer. This paper will examine the relationship between the upper class and the artists and the relationship between the upper class and the workers. In particular this paper will examine the actions and character of the two main characters: Mr. We will write a custom essay sample on Mosquitoes or any similar topic only for you Order Now Gordon and Patricia Robyn, as well as a most interesting character Ernest Talliaferro. Faulkner stages much of his novel aboard a yacht so that they wonââ¬â¢t have contact with other members of society. In literature the use of isolating the characters from society is not uncommon for example Huckleberry Finn by Mark Twain, Shakespeareââ¬â¢s The Tempest and Agatha Christieââ¬â¢s Ten Little Indians and The Mousetrap. By separating characters from society, the author is able to focus his or her attention on the people as themselves, almost as if he or she were isolated for a laboratory experiment. Mosquitoes provides Faulkner a forum to examine the artistic life in contrast to the life of the members of the beautiful people and the workers. In particular Faulkner examines the creative growth of the artists and the lack of growth of the part of the others on the cruise (Atkinson, 8). Faulkner stocks his novel with characters representing three groups or perhaps communities of society. He represents the artists with of Dawson Fairchild, a novelist, Mr. Gordon, a sculptor, Mark Moore, a poet trying to ââ¬Å"nurture a reputation for cleverness,â⬠Dorothy Jameson, a painter and Eva Wiseman, a lesbian poet (Fitzgerald 39). Also included with this group is Julius Kauffman who at times serves as a narrator such as when he relates the life story of Mrs. Maurier, hostess of the cruiseà or as the philosophic pathfinder for the artistsââ¬â¢ discussion throughout the book. Among the social elite are Mrs. Maurier a social dilettante who is quite wealthy and a hanger-on of artists, her twin niece and nephew Patricia, who is the catalyst for much of the bookââ¬â¢s action, and Josh Robyn who are visiting from Chicago, and Ernest Talliaferro who is the conduit between three classes. He is a member of the working class as a buyer of womenââ¬â¢s clothes for a local department store, he is friends or is at least known by some the artists who donââ¬â¢t really seem to care too much about him, and visits with Mrs. Maurier who also appears to not care about him except for his ability to provide access to the artistic community. The novel is written in six major sections days 1, 2, 3, 4, a prologue where Faulkner gathers up his characters and an epilogue where he returns them to their individual places in society. The sections, Day One through Day Four take place largely Mrs. Maurierââ¬â¢s yacht the Nausikaa. In Homerââ¬â¢s Odyssey Nausikaa was a young woman, daughter of the king, who found Odysseus and brought him into her city to care for him. In Mosquitoes Mr. Gordon represents Odysseus and Patricia Robyn is the analogue of Nausikaa. Mr. Gordon is a sculptor. When the novel begins, Gordon has just finished a sculpture. It represents his ideal woman. It is of a young woman with small breasts who has no head, arms, or legs. Mr. Gordon has sculpted the piece from his imagination rather than using a model. At this time he has little interaction with others, artistic or otherwise. Shortly after the novel begins, Mrs. Maurier, Patricia Robyn, and Ernest Talliaferro visit Gordonââ¬â¢s studio and see the new sculpture. The reactions of both Patricia and Gordon are plot points in the novel. When she first sees Gordonââ¬â¢s sculpture Patricia believes she recognizes the statue as being of herself, ââ¬Å"[i]tââ¬â¢s like meâ⬠(Faulkner 28). Mr. Talliaferro describes it more eloquently ââ¬Å"[d]o you see what he has caught? . . . The spirit of youth, of something fine and hard and clean in the worldâ⬠(26-27). Mr. Gordon is very interested in Patricia in relationship to his sculpture. He examines ââ¬Å"her with growing interest her flat breast and belly, her boyââ¬â¢s body. . . . Sexless, yet somehow vaguely troubling. Perhaps just young, like a calf or a coltâ⬠(Faulkner, p. 26). Throughout the book there is a sexual tension between Gordon and Patricia. When they are swimming he twirls her around and throws her into the water. She is thrilled, ââ¬Å"for an instant she stopped in midflight, . . . high above the deck while water dripping from her turned to gold . . . the last of the sun slid upon her and over her with joyâ⬠(Faulkner 72). Ultimately it is Patricia and to a less extent, Mrs. Maurier who provide the artistic growth for Mr. Gordon. Just as Nausikaa rescued Odysseus from the sea, Patricia rescues Gordon from his previous tendency to work without a model, working from his mind using ideal types that donââ¬â¢t exist in reality. When Mr. Gordon sees her in her young, self-centered state, he realizes he must work from real life. He makes a mask of Mrs. Maurier. This is significant because it is the first time, as far as the reader knows, that Mr. Gordon had sculpted based on a live person rather than his personal artistic ideal. His growth and change of artistic inspiration to the real world are punctuated in the Epilogue where he walks the busy night streets of New Orleans with Fairchild and Kauffman drinking and celebrating their epiphany of working within society. Gordon leaves the book when he decides to visit a bordello looking for a real woman instead of a fantasy woman (Hepburn, 21-22). Throughout the play Patricia has an androgynous quality about her. Despite her sexual appeal to Gordon and later to David West the ship steward, Patricia is always described as ââ¬Å"hard and firm and sexlessâ⬠(Faulkner 140). In many ways she seems androgynous, neither male nor female. Although she will flirt with men, kiss them and even run away with them, whenever she feels she is not in control she brings the interaction to an immediate halt. You read "Mosquitoes" in category "Essay examples" She is the female part of the person she and her brother make together. At times they will call each other ââ¬Å"Gusâ⬠as if Gus were the real person and Patricia and Josh were just partial personae of Gus. She lies next to her brother for part of the night of day four because she wants to be near him. He will be leaving for Yale the next day where she not be nearer to him than living in an apartment in New Haven. While lying together she asks him ââ¬Å"[d]idnââ¬â¢t you do something to that boatâ⬠(Faulkner, p. 261. The yacht had gone to ground and was unable to move for three days, making certain they were uninterrupted by outsiders. This was caused when Josh removed a rod in the steering mechanism, but Josh denies it, ââ¬Å"I never hurtââ¬âI never was down there except the morning when you came tagging down there (Faulkner, p. 261). Yet he quickly tacitly admits his guilt when he asks if Patricia has told their aunt. By the second day Patricia is bored with being a living ideal and looks for diversion. She decides to go swimming and coaxes David West, the steward to go with her. While swimming he is aroused by her, he ââ¬Å"looked up at her with an utter longing, like that of a dog.â⬠On day three they leave the ship and try to cross the swamp and get married in Mandeville. Their excursion into the swamp, struggle to find the road and the way to Mandeville with David West seems to foreshadow for Patricia what her life might be if she were to give up her place in high society and marry into the working class. She wouldnââ¬â¢t be able to bear it. She would use up her working class husband, working him until he collapsed from exhaustion. It isnââ¬â¢t long before Patricia treats West like an animal. She is done slumming with the working class and decides to take charge just as her social position permits. She demands, in the face of reason, that they take the direction she chooses when they arrive at the road. This seems to indicate that she realizes she has chosen the wrong way by leaving the boat, representing wealth and high society. She literally rides him into the ground as he carries her when she is too tired to walk. When they discover they have been walking the wrong direction, West collapses. Ultimately they find someone to give them a ride back to the Nausikaa, but she insists on paying with her own money. As a consequence of what David and Patricia went through together David quits his job and is gone the next morning. A curious thing is that Patricia seems to the only one troubled by mosquitoes. Almost exclusively she is the one who ââ¬Å"angled her knee upward and outward from the knee, scratching her ankleâ⬠(Faulkner 23). It is she that ââ¬Å"suddenly slap[s] her leg when she and West are planning to enter the swamp. It is Patricia is so badly bitten by mosquitoes that West puts his shirt over her to protect her (Faulkner 150). Of all of passengers, she is the one that is most irritated by the pesky ââ¬Å"mosquitoesâ⬠of life. One last point about Patricia that should be made has to do with the evening when she first met Mr. Talliaferro. As Mr. Talliaferro prepares to leave Mrs. Maurier and Patricia for the evening Patricia calls him ââ¬Å"Mr. Tavers.â⬠This is apparently his real name and the incident shocks him. His entrails feel cold because of her statement (Faulkner 31). This writer tried on numerous occasions to find a resolution to this puzzle but was unable to do so. The nearest indication that might solve this puzzle appears in the description of Talliaferro (Faulkner 32) ââ¬Å"[t]hey never did know what became of Mr. Talliaferroââ¬â¢s sister.â⬠This might indicate that Faulkner had initially intended to make some previous connection between Patricia and Talliaferro through his missing sister, but failed to do so in the final version. This event provides a segue to a most interesting character: Ernest Talliaferro. Mr. Talliaferro is a tiny man, eager to please, unwilling to make waves, but eager to spend time with artists, particularly Dawson Fairchild. He is a buyer for the womenââ¬â¢s clothes department at a local department store. He married young, was widowed young and set about making himself over. He ââ¬Å"didâ⬠Europe in forty-one days and cultivated friendship with artists and members of society, such as Mrs. Maurier. He lacks confidence, often apologizing and knocking into things. He is eager to date women but finds himself unable to get up the nerve. Frequently he seeks Fairchildââ¬â¢s advice. On the second day of the cruise Fairchild tells Talliaferro that he isnââ¬â¢t ââ¬Å"bold enough with women . . . I donââ¬â¢t mean with words. . . . They ainââ¬â¢t interested in what youââ¬â¢re going to say: they are interested in what youââ¬â¢re going to doâ⬠(Fitzgerald 96). Sadly, but a bit amusing, Talliaferro takes this advice to heart and tries to implement it with Jenny the attractive young woman whom Patricia invited to attend. On the second day Talliaferro finds Jenny sleeping on the deck. He tries to wake her ââ¬Å"[w]ake princess with kissâ⬠(Faulkner 109) this causes her to awaken but she is terribly frightened. However she does dance with him later that afternoon and things go smoothly until day four when the guests are trying to free the boat and Talliaferro is overcome with desire and grabs her and pulls her with him into the water. Naturally, Fairchild thinks this it is funny that Talliaferro has implemented his advice in such a boisterous fashion and laughs about it. Unfortunately, Talliaferro has not learned his lesson and repeats his efforts in the ââ¬Å"Epilogueâ⬠only to be disappointed again. By the end of novel Talliaferro has retreated further into himself and seems to have no interest in a relationship with a woman. Although Faulkner never uses the ââ¬Å"Mâ⬠word in this book, it is clear by the scratching and slapping that there are both literal and figurative mosquitoes. As mentioned above, Patricia suffers from bites from mosquitoes. Most of characters suffer from pesky, annoying irritations throughout the book. The artists are irritated by the way in which the non-artists want to parade them around on the cruise like some sort of show pony. Talliaferro is irritated due to his inability to successfully seduce women, Josh Robyn is irritated that Major Ayers does not believe that he is making the pipe for fun. Naturally Ayers is upset because he wants to market the pipe, and Robyn will not help him do so. It is in part due to the irritations that Gordon, Fairchild, and Kauffman grow. Prior to the cruise, they had lived their lives working when they could and trying to avoid the pesky little mosquitoes fostered by the non-artists. By the time the cruise has ended they have realized that these pests provide much of the motivation and interest in life. In essence, they have changed their philosophy of art from ââ¬Å"an aesthetic ideology of formalism as part of a larger expression of cultural conservatism (Atkinson, 6) Unhappily, no one else appears to have changed much other than these three. Mrs. Maurier is still the social matron, though she is quite angry with the artists. Patricia Robyn has returned to the self-centered, sexless, hard person she was when she first appeared in the novel. When she says good-bye to the poet Mark Frost, she is just as cold to him as she was to Gordon when she first met his him. Mr. Talliaferro, the wonderful, Chaplinesque man, is still frustrated. He has had no success trying to seduce a woman. However Faulkner tells the reader that Talliaferro was to be married soon. Sadly, he does not appear to tell Ernest. The conclusion that Faulkner draws with this book appears to be that artists need to explore life, down and dirty. However, his apparent conclusion that non-artists will not grow is parochial and hopefully false. This smacks of the self-centered arrogance a young, gifted writer might have before he and his craft mature. Summary of ââ¬Å"Faulknerââ¬â¢s Mosquitoes: A Poetic Turning Pointâ⬠By Kenneth Wm. Hepburn Hepburnââ¬â¢s thesis in this article is that there was a turning point in Faulknerââ¬â¢s writing that occurred not with Satoris as many scholars have alleged by with Mosquitoes published two years earlier. The author tries to establish that ââ¬Å"the poetic which finally involves from the structural considerations of various artistic strategies is both necessarily prior . . . and central to the development ofâ⬠the open-ended poetic of Faulknerââ¬â¢s more famous novels (Hepburn 19). To prove his thesis, Hepburn focuses his study on Sections Nine and Ten of the ââ¬Å"Epilogueâ⬠(Faulkner 277-288). In the first of these sections Hepburn contends that three of the artist, Gordon, Fairchild, and Kauffman undergo the greatest change. They are walking the streets at night through the ââ¬Å"seedier streetsâ⬠of New Orleans (Hepburn 20).à In this section each of the artists, Gordon, Fitzgerald, and Kauffman make the transformation from artists that were polarized from each other to artist are more in congruence. In this section there is a parable of three groups, priests, revelers, and rats encounter a dead begger [sic] clutching a piece of stolen bread. The priests in their ââ¬Å"thin celibate despairâ⬠(Faulkner 277) and the revelers engage in an orgy-parade cannot be bothered with the dead begger [sic]. Only the rats can appreciate him by ââ¬Å"dragging their hot bellies over him, exploring unreproved his private partsâ⬠(Faulkner 281). According to Hepburn the parable indicates that these three artists have changed and recognize ââ¬Å"[o]nly the artist who is willing to wade into life will ever be able to confront it with any intimacy and accuracyâ⬠(Hepburn 23). It is evident that Hepburn has interpreted these sections correctly. What is not evident is why Hepburn views Mosquitoes as a poetic turning point. What he appears to prove is that Mosquitoes provides a needed prerequisite to his later writing. This need not signify a turning point but rather may be just one more step along the path toward becoming the writer Faulknerà would become in subsequent years. Works Cited Atkinson, Ted. ââ¬Å"Aesthetic Ideology in Faulknerââ¬â¢s Mosquitoes: A Cultural History. The Faulkner Journal 17, 1(2001: 3-18. Faulkner, William. Mosquitoes. London: Chatto Windus, 1964. Hepburn, Kenneth Wm. ââ¬Å"Faulknerââ¬â¢s Mosquitoes: A Poetic Turning Point.â⬠Twentieth Century Literature 17, 1 (Jan. 1971): 19-28. How to cite Mosquitoes, Essay examples
Saturday, December 7, 2019
Chaos and Safety Nets free essay sample
I havenââ¬â¢t won the Nobel Prize yet, but I can make a time machine. All I need is a knife, two slices of cinnamon-raisin bread, a tub of Jifââ¬â¢s smooth peanut butter, a jar of preserves, and a porcelain plate. Lunch is more than a sandwich ââ¬â itââ¬â¢s a resonating reminder of my childhood. I used to beg my mom to buy cinnamon raisin bread from the corner store; my tiny hands gripping the metal bars of the shopping cart, locking my slate-blue puppy eyes on hers. She hesitated because I ate entire loaves in a matter of days ââ¬â using it in everything from sandwiches and toast to stuffing and bread pudding. I would trace the swirls of spice with my finger, pretending that it was a map ââ¬â planning out some indefinite future of mine. It was a messy one ââ¬â sharp turns, a few long, lonely stretches, raisin-shaped obstacles and an undefined destination. We will write a custom essay sample on Chaos and Safety Nets or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the first slice, a thin layer of peanut butter is spread; itââ¬â¢s the glue of the sandwich. Itââ¬â¢s stable, safe, and subtle, concealed between two thick slices of bread. A dollop of peanut butter is often taken for granted, but a sandwich with too much peanut butter is inedible. The trick is to resist the temptation to keep the peanut butter and the jelly in a perfect equilibrium. The sticky consistency of peanut butter cannot overpower the tangy taste of the jelly. Though the philosophies of my parents are ingrained my dadââ¬â¢s passion for science, his love of medieval castles, and my momââ¬â¢s belief in the healing power of dance ââ¬â their efforts contribute to, but do not determine, the character of their daughter. The peanut butter is the subtle undertone of the sandwich, the essential aftertaste. The jelly is the spontaneous, risk-taking, adventurous condiment. It determines the taste of the sandwich itself. One has such a plethora of choices from sweet, berry preservatives to tart, citrus marmalades ââ¬â and playing favorites with one is discouraged. Like peanut butter, itââ¬â¢s also a layer of the sandwich that is concealed between thick slices of bread. Itââ¬â¢s lucky if a sticky, splash of flavor seeps out; I have never liked a neat sandwich anyway. Not that I would complain when my mom put together perfectly manicured homemade lunches, but the sandwiches I made and ate myself were always more satisfying ââ¬â even if they were chaotic. I have always preferred passionate, uncontrollable energy to the regularity and restraint of perfectionism. My quirks ââ¬â a reverent respect for Vivaldi (and absolute void of musical talent), interest in photography and architecture, an intuition for blizzards and thunderstorms ââ¬â are sugary gifts of uniqueness tha t ought to be explored. This entire sandwich ââ¬â this body ââ¬â rests on a porcelain plate. One often forgets entirely about the plate, perhaps because it never seeks to be recognized. Silently, it catches loose crumbs, discarded crusts, and uneaten pieces of the sandwich. Family, friends, teachers, and mentors ââ¬â the community I have built around me is engineered to weave a safety net for me. I have the luxury of making a mistake ââ¬â and erasing it too. I can be every aspect of my personality ââ¬â loud, messy, introverted, organized, curious, quirky, left-brained, and right-brained ââ¬â and be assured that my community will receive me with open arms. Sometimes I cut my sandwich diagonally; sometimes I cut it into perfect squares. Some days I donââ¬â¢t cut my sandwich at all. I always eat the crusts.
Friday, November 29, 2019
Compensation Philosophy of Google
Googleââ¬â¢s achievements as a technology company over the last decade are remarkable. The company started as a college project and is now a leading global player in the IT sector. The company acquired a solid reputation as an innovative player early in its life. While the main product offered by Google is its internet search service, the company is behind very innovative practices in other business areas.Advertising We will write a custom essay sample on Compensation Philosophy of Google ââ¬â Structure Benefits Essay specifically for you for only $16.05 $11/page Learn More The company attributes its success in business to its ability to attract and retain top talent. This paper examines the compensation plan of the company. The purpose of this paper is to examine the contribution of Googleââ¬â¢s compensation plan to its efforts to motivate and retain talented employees. The paper evaluates several facets of Googleââ¬â¢s HR practices as the basis for discussing the contribution of its compensation plan to its talent retention strategy. In this regard, this paper evaluates the HR practices at Google and the compensation philosophy that guides remuneration and benefits. Thereafter, the paper evaluates Googleââ¬â¢s compensation system. The paper then looks at how the compensation system contributes to employee motivation and employee retention in the company. A brief conclusion examines the criticisms against Googleââ¬â¢s compensation system. HR Practices at Google The three main HR practices at Google that influences its talent management practices are reliance on data, the use of analytical tools, and reliance on internal referrals. These practices attract both the support and criticism of HR professionals in equal measure. Most activities at Google are data driven. This is not surprising considering that the companyââ¬â¢s core business is organizing data. Google decided to use its ability to analyse data to d evelop data-driven services within the company. The company insists on using hard data to support all its important decisions. In this sense, it is accurate to say that reliance on hard data is part of the companyââ¬â¢s corporate culture. Critics of Googleââ¬â¢s reliance on data feel that the company lacks a human touch. The critics say that in the place of feelings, Google has algorithms (Manjoo). Proponents of this approach argue that the use of hard data to make business decisions is laudable. Googleââ¬â¢s HR department, known as People Operations, relies on hard data to make HR decisions. Reliance on hard data is part of Googleââ¬â¢s DNA. The company uses its massive data processing capabilities to handle its HR functions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second element of Googleââ¬â¢s HR practices is the use of ââ¬Å"people analyticsâ⬠(Carroll). Googleââ¬â¢s HR department uses this term to describe the use of algorithms to make HR decisions. The company has good reasons for using data processing methods to handle hiring. Every year, the company receives more than one million job applications (Manjoo). The process of sifting through all these applications requires advanced data management techniques. The company must use advanced data processing methods to find the talent it needs from the overwhelming number of applications. In addition to using data processing techniques to handle recruitment, the HR department also relies on data to track the performance of each employee. In this regard, performance evaluation at Google does not rely on subjective scores, but on hard data. Another interesting application of data processing techniques is the development of algorithms that can identify high flight risk employees. Google values its talent pool. The ability to identify, motivate, and retain such employees is crucial for t he success of the company. The third HR practice at Google is the use of internal referrals to find suitable talent. Google recognises that talented employees have equally talented associates. The company therefore uses its employees to identify potential recruits. When an employee refers someone to the HR department, the HR department uses the established procedures to check whether the person can fit in the company. This saves time and increases the odds that a new employee will fit into the companyââ¬â¢s culture. It is worth noting that Google has very many data analysts and software engineers in its ranks. This gives the companyââ¬â¢s HR department an advantage over its competitors in the application of data management techniques. The main risk associated with the reliance on data to recruit and assess employees is the loss of the human touch in employee relations (Manjoo). Behavioural psychologists know that the performance of an employee can wane because of personal issu es. High potential is not always an indicator of good performance. At the same time, the systems can fail to identify talented employees who do not fit in the conventional profiles of top talent. Googleââ¬â¢s Compensation Philosophy Googleââ¬â¢s compensation philosophy is not radical in comparison to those of its competitors. The advantage Google has over its competitors is that it has the financial muscle and the boldness to implement innovative compensation approaches. The five main aspects that define Googleââ¬â¢s compensation philosophy are as follows.Advertising We will write a custom essay sample on Compensation Philosophy of Google ââ¬â Structure Benefits Essay specifically for you for only $16.05 $11/page Learn More First, Google bases its compensation plan on hard data and research. The decisions the company makes arise from conclusions derived from research. The company believes in finding out which aspects of its compensation pl an produce the best results. It achieves this by conducting surveys and talking to its employees. This approach gives the company confidence that the changes it makes to its compensation plan lead to greater employee motivation. Secondly, Google has a commitment to pay its employees as competitively as possible. The company regularly conducts assessments to find out how its competitors pay their employees. In the past, Google set the salaries of its employees at the ninetieth percentile. It ensured that it was always among the top ten best paying companies in any job group. The company recently made a decision to become the best paying company among its peers. Therefore, it implemented a ten percent salary increase for all its employees. This notwithstanding, Google understands that money is not sufficient to motivate high performing employees. However, it also believes that uncompetitive pay is a loophole that its competitors can use to poach its talented employees. Thirdly, Google believes that is must reward top talent. This is not only fair, but is also necessary for retaining the best employees. Google competes for talented people with other players such as Apple, and Microsoft (Manjoo). In addition, many start-ups with funds from venture capitalists also compete for top talent. The financing gives them an advantage over established firms. Talented people tend to be risk takers and a start up that recognises and rewards their talent can be a more appealing destination compared to an established firm like Google. In this regard, Google knows it must maintain its reputation as a company that recognises and rewards top talent. The fourth aspect of Googleââ¬â¢s compensation philosophy is giving employees a satisfying work environment. The company tracks the happiness levels of its employees and tries to make them happier. This aspect explains the unconventional office practices at Google. The company recognises that if its employees are satisfied with thei r working environment, they are likely to remain there. The importance of this aspect in Googleââ¬â¢s compensation philosophy is that the employees feel rewarded simply for being employees. This works by giving them ongoing satisfaction as Google employees.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Googleââ¬â¢s Compensation System The main elements of Googleââ¬â¢s compensation system are similar to those found in other companies. The compensation system includes salaries and bonuses, good working conditions, stocks, and various benefits. The genius in Googleââ¬â¢s compensation system is its ability to harness ordinary compensation elements and to optimise them to achieve organizational goals. The company uses its data processing capabilities to ensure that the benefits achieve maximum effect. The first element of any compensation system is a salary. As discussed in the section above, the company is currently implementing salary hikes that will make it the best paying company among its competitors. The salaries given by the company have always been high as compared to industry standards. The company now wants to be a market leader when it comes to salaries. The ten percent salary increase for all its employees is the first step in this direction. The second element in Googleââ¬â¢s compensation system is workplace perks. Google believes that it needs to reward its employees on an ongoing basis to ensure that they fully focus on working for the company. Google believes that if it makes working conditions for its employees as conducive as possible, then they will focus on their work. Google therefore goes out of its way to offer employees various incentives to ensure that their working environment is conducive. Google gives its employees free lunch. The company also ensures that snacks are available only a short distance from each employee. In addition, Google gives the employees free transport as well as access to laundry services. The company also operates a concierge service for employees who need to run errands. One method that many organizations use to motivate their employees is to give them annual bonuses. Companies base their bonuses on the performance of the company in a given year. Many companies give bonuses when the profit margins imp rove. The idea is that bonuses promote teamwork. For many years, Google gave bonuses to employees in proportion to the growth in its profit margins. In the recent years, the company has started to look for other ways of giving bonuses to its employees. As discussed earlier, this method is not unique to Google. What is unique is Googleââ¬â¢s way of issuing bonuses. The company conducted research among its employees to find out whether they prefer salary raises or bonuses. The research also sought to find out the level at which bonuses became attractive. The company found that on average, a Google employee prefers a 0.9-dollar salary raise to a 1-dollar bonus (Carroll). The reasoning is that a raise is permanent, but a bonus is dependent on the performance of the company every year, making it unpredictable. Early on, Google used stock options to retain its employees. This strategy is very common with start-ups that are seeking to retain top talent. Such companies give their employe es the opportunity to become shareholders. The companies usually restrict how soon the employees can sell the stocks. It is common to give employees a five-year hiatus barring the transfer of stocks. In many cases, the employees do not benefit from the stocks if they leave earlier. Google was no different in the early years. It recently reduced the time it takes before employees can trade in their stocks. The company knows that it has the capacity to retain its top talent regardless of what the employees do with their stocks. The opportunity to own part of the company is very attractive to many employees. It is also a very effective way of creating a sense of ownership in the company because the employees know that their stocks will appreciate if the company performs well. Another strategy used by Google to retain top talent is giving a generous maternity and paternity leave for new parents. When the company started its operations, it realised that the attrition rate of its female e mployees was very high. Research showed that the company lost its women employees at twice the average rate after childbirth. The length of the maternity leave at the time was twelve weeks, which was consistent with industry standards. The company then sought ways of retaining women employees. Part of the current strategy is to give new mothers a paid maternity leave of five months. New fathers now get a seven-week paternity leave. In addition, the company gives a bonus to any employee who gets a new child. The bonus caters for the costs associated with getting a new child such as diapers, clothes, baby cots, among others. This strategy reduced the attrition rate of women employees to normal levels. Googleââ¬â¢s Compensation System in Employee Motivation and Retention The compensation system used in Google is a key part of its employee motivation and retention strategy. Employee motivation encapsulates the activities, programs, and conditions created by an organization to induce high performance. Retention in the other hand refers is the ability to stem high staff attrition rates. It is important to note that it is impossible to avoid employee attrition completely. In fact, a certain amount of attrition is necessary to ensure a company has an inflow of new ideas and energy. However, very high attrition rates can affect the performance of an organization. The high tech industry is notorious for very high attrition rates. Googleââ¬â¢s compensation system has several elements that support employee motivation and retention. First, Google implements measures that give employees certainty about their benefits and rewards. The reliance on data and analytical methods makes it possible for Google employees to predict what will lead to better rewards. In this regard, the Google compensation system has ensured that all employees know what to do and what to expect. This seems simplistic because of the obviousness of the need for predictability when it comes to compe nsation and benefits. However, many companies lack clear policies on how to compute bonuses, and how to reward top performers. In such companies, the employees do not know what to do to earn higher rewards. The second element of Googleââ¬â¢s compensation plan is that it ties rewards to performance. Again, since the company keeps elaborate employee performance records it is easy to know which ones deserve rewards. One example of a reward that followed performance is the Orkut platform. Orkut was one of the attempts Google made to take advantage of the social web. The platform got its name from the employee who developed it. His name was Orkut. When Google named the application after its employee, it demonstrated that it rewards high performers. The fourth way in which Google motivates its employees is by the design of its workplace. The company offers a range of services geared towards making the lives of its employees as stress-free as possible. Google believes that personal resp onsibilities away from work can lead to loss of productivity. In this regard, Google offers free transport to ensure that its employees do not worry about commuting. Secondly, Google provides laundry facilities for its employees. The company also has day care centres to cater for mothers with young children. Apart from these, the company offers free lunch, and all employees have easy access to snacks near their workstations. In total, these measures take care of some of the most pressing concerns of its employees. This frees the employees to concentrate on their work. Google has a unique death benefits program for its employees. If an employee dies, the family receives fifty percent of the employeeââ¬â¢s salary for a period of ten years. Employees with young families are likely to stay with Google for a long time as insurance that their family will not suffer in case they die. Google is implementing a policy that will see it become the best paying company among its competitors. O ver the years, Google has been ensuring that the remuneration of its employees falls in the ninetieth percentile. Recently, the company instituted a ten percent pay increase across the board to ensure that its employees become the best-paid ones among its competitors. Google fully understands that money is not sufficient to motivate staff. However, it is also committed to removing any reasons employees might have to leave Google. Becoming the best paying company in every job group will ensure that no Google employee will leave the company because of money. Googleââ¬â¢s reliance on hard data is making its compensation plan one of the most optimised plans in industry. This means that its employees cannot find any other job that has comparable compensation plans. Google works hard to ensure that the measures it employs for employee motivation and retention create the most happiness for its employees (Manjoo). Google also uses an algorithm that detects how easy it is to retain a part icular employee. The algorithm analyses various factors in the profiles of Googleââ¬â¢s employees and applicants, and then it flags those with high flight risk. The use of such algorithms attracts admiration and condemnation in equal measure. Opponents feel that it is impossible to predict human behaviour using computer programs, while proponents feel that it is a reliable way of evaluating potential employees. The algorithm compares traits found in employees who have left the company with the traits of those who have lasted long in the company. The results indicate the degree of flight risk an employee or applicant presents to the company. Google conducted research into how itââ¬â¢s the employees wanted to manage their stock options. The company found that the employees wanted more flexibility in regards to how they dealt with their stocks. Google therefore decided to give them more sway in the decisions regarding when and how to dispose their stocks. This decision illustrate s Googleââ¬â¢s commitment to the welfare of its employees. Within reason, giving employees the power to decide what happens to their stocks makes the company more favourable to work with compared to competitors who limit stock movements. Finally, Google gives its employees the freedom to use part of their time to do personal projects of interest, which they believe will be beneficial to their company. Most employees can use twenty percent of their time to carry out any projects that they feel will benefit the company. This is one of the sources of Googleââ¬â¢s innovative culture because the company allows employees to pursue their passions. Orkut was one such project that later became a major product offered by the company. Weakness of Googleââ¬â¢s Compensation System Google has many admirers and critics based on its reliance on analytical tools for its HR activities. The arguments against Googleââ¬â¢s HR activities range from the fact that computer models cannot accurat ely determine the choices made by an individual. In addition, too much reliance on hard data can lead to the loss of the human touch in HR issues. In conclusion, it is fitting to examine some of the weaknesses of its compensation system briefly. First, some analysts believe that the companyââ¬â¢s compensation system is not sustainable. Google is a very young company in a very volatile industry. Therefore, its current success in HR and talent retention is not a good predictor of its future success. Its compensation system is possible to sustain because of the abnormally high returns it is achieving at this time. The returns will flatten out as the IT industry matures and maintaining the benefits it currently offers to its employees will become impossible. The second weakness of Googleââ¬â¢s compensation system is that its reliance on data may edge out human insight from its HR practices. For a long time, HR has been an art. In recent years, the use of computer models to analyse data is making it easier for HR to use scientific methods to make decisions. However, total reliance on computers can lead to the loss of insights into human behaviour. In addition analytics cannot predict how people will change based on the conditions of a new working environment. The third aspect of Googleââ¬â¢s compensation system is that it relies on financial incentives at various levels. The main argument in this regard is that the power of money to motivate declines beyond a certain point. Being the best paying company is not enough to retain top talent if employees want to take personal risks or to become entrepreneurs. In addition, the use of financial incentives depends on the availability of funds. The fourth criticism against Googleââ¬â¢s compensation plan is that it can destabilise the business environment. For instance, the recent announcement by Google that it will increase the salary of all its employees by ten percent can lead to similar actions by other play ers. Such a move can trigger a flurry of salary raises in the industry that can affect the availability of talent. Eventually, it can negatively affect the overall financial performance of these companies. Works Cited Carroll, Stacey. Googleââ¬â¢s HR Practices Explained. 2011. 15 November 2013 https://www.payscale.com/compensation-today/2011/06/google. Manjoo, Farhad. The Hapiness Machine: How Google Became such a Great Place to Work. 2013. 15 November 2013 https://slate.com/technology/2013/01/google-people-operations-the-secrets-of-the-worlds-most-scientific-human-resources-department.html. This essay on Compensation Philosophy of Google was written and submitted by user Helen Rios to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Subscribe to:
Posts (Atom)